Assoc. Prof. Dr. Bradley E Wiggins

bradley-e-wiggins Associate Professor
 Department Head of Media Communications, Webster Vienna Private University





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Courses taught at WVPU


  • MEDC 1010 Introduction to Mass Communications
  • MEDC 3150 Special Topics: Remix Culture, Internet Memes, and Viral Media
  • MEDC 3190 Introduction to Media Research
  • MEDC 4110 Media and Digital Culture
  • PBRL 1010 Fundamentals of Strategic Communication and Public Relations
  • SPCM 1040 Public Speaking
  • SPCM 1280 Interpersonal Communications


Ph.D. in Communications Media and Instructional Technology
Indiana University of Pennsylvania, 2011

M.A. in German Language and Literature and TESOL Certification
University of Pittsburgh, 2002 

B.A. in History and German; Russian
University of Pittsburgh, 1999

Background and Facts 

Bradley E Wiggins, PhD has been associate professor and department head of Media Communications at Webster Vienna Private University since July 2015. His research interests include digital culture, new media, games and simulations, and intercultural communication. His scholarship has been published in competitive journals, such as Simulation & Gaming, New Media & Society, International Journal of Communication, and International Journal of Game-Based Learning. He has presented his scholarship at the National Communication Association, International Communication Association, Popular Culture Association, and at conferences in Switzerland, Germany, and Turkey. 

Prior to his start at Webster he was assistant professor of media communication at the University of Arkansas in Fort Smith. There he became department head in July 2014 and developed a new undergraduate program in strategic communication, improved assessment techniques, served on several successful search committees, worked as an active advisory council member for the Western Arkansas Technical Center, and served as faculty advisor for the student-run online newspaper The Lion’s Chronicle.

Bradley Wiggins received his Doctor of Philosophy in Communications Media and Instructional Technology from the Indiana University of Pennsylvania in May 2011. Prior to his doctoral study he managed the language and intercultural training and interpreting division of Echo International in Pittsburgh, PA. He worked as a freelance trainer in Poland and Germany from 2003-2006. He received his M.A. in German Language and Literature and a Certificate in the Teaching of English to Students of other Languages from the University of Pittsburgh in 2002, where he also gained a B.A. in German and History with a Russian minor in 1999. From 1999-2000 he was a Fulbright teaching associate at the Schiller Gymnasium in Offenburg, Germany. 

Selected Publications


  • Wiggins, B.E. (2019). The Discursive Power of Memes in Digital Culture: Ideology, semiotics, and intertextuality. Routledge.

Peer-Reviewed Articles

Invited Talks

  • Wiggins, B.E. (2020, Sept. 16). Media and Reporting: COVID-19. Invited for panel discussion as part of the Long Nights of Interculturality hosted by the International Cultural Diversity Organization. Vienna, Austria. 
  • Wiggins, B.E. (2018, Dec. 13). The impacts of social media on human rights and activism. Invited Keynote for Seminar held at Webster University Geneva in honor of International Human Rights Day. Geneva, Switzerland. 
  • Wiggins, B.E. (2018, Feb. 22). Upholding democracy in an age of fake news. General Committee on Democracy, Human Rights and Humanitarian Questions: Organization for Security and Co-operation in Europe (OSCE) Parliamentary Assembly. Vienna, Austria.


  • Wiggins, B.E. (2019). The Discursive Power of Memes in Digital Culture: Ideology, semiotics, and intertextuality. Routledge.